Its hard to find a kids breakfast cereal without some sort of cartoony mascot grinning from the front of its box. Cornell Universitys Food and Brand Lab noticed that most cereals targeting children had spokes-characters who were looking down from the front of the box — which, for a child looking up, results in eye contact. A second study identified the effect of this phenomenon, with brand trust increasing by 16 percent and brand connection growing by 28 percent when eye contact is made.
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