Beats co-founder Jimmy Iovine isnt a fan of Apples iconic white earbuds. On stage at Code Conference minutes ago, Iovine had harsh words for the pack-ins, saying that Apple — the company he will soon work for — makes them simply to make sure the machine [iPhone] works. But he wasnt done there. Iovine thinks Beats has done better than Apple (and every other headphone manufacturer) in this department. When you want to make incredible sound, it costs more money. The white earbuds that accompanied iPods and early iPhones for years were admittedly terrible, but the company did improve things somewhat with the EarPods introduced alongside the iPhone 5 in 2012. Sound is so important to the way you experience an Apple product, the design chief said then.