King, the company behind the frightfully addictive Candy Crush Saga, is ready to let you own a chunk of its success with a filing to go public with the US Securities and Exchange Commission. Published today, the document doesnt list out the price at which shares will be offered, but King is looking for a total of $500 million from this initial public offering. The prospectus does a good job of illustrating the double-edged sword that an investment in King represents — it has a vast audience of 128 million daily active users and over 1.2 billion games being played every day, but Candy Crush Saga accounts for 93 million of those daily users and 1.085 billion of those games. 2013 was the real breakout year for King Digital Entertainment in financial terms, as the companys profits exploded to $568 million.
‘Candy Crush Saga’ maker files IPO in hopes of raising $500 million
18
Feb
2014
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