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Now you have another reason to hate Candy Crush Saga

22
Jan
2014

Many of us know Candy Crush Saga as the annoyingly ubiquitous mobile game that’s made a ton of money for British software developer King. However, it looks like Candy Crush Saga is gearing up for a second career as an intellectual property troll. GameZebo reports that King has successfully trademarked the word “candy” as it relates to both games and clothing and is issuing takedown notices to mobile apps that use “candy” in their titles. Benny Hsu, the developer behind the game All Candy Casino Slots, tells GameZebo that he and other developers with candy-related games have been targeted by King, a development that has left them “frustrated” because their games aren’t at all comparable to Candy Crush Saga. IP attorney Martin

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