The Danny DeVito to Kickstarters Arnold Schwarzenegger, Indiegogo has been the perpetual second player in online crowdfunding. Second is no bad place to be in a rapidly expanding market, however, and Indiegogo has managed to attract a number of high-profile projects from the likes of Shaq, Ubuntu, and even the Jamaican bobsled team. Taking issue with the Healbe GoBe campaign — a wearable device that claims to automatically measure your calorie intake, level of hydration, and stress level — the reporter investigated the company behind the project and found frightfully little to reassure Indiegogo backers that their money would be safe. Both company and product invite a healthy dose of skepticism, yet the projects lofty aspirations have been appealing enough to entice over $930,000 in contributions.
Crowdfunding still has a trust problem
04
Apr
2014
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