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Facebook cashes in on autoplay videos in your feed against your wishes

18
Dec
2013

The autoplay video ads that Facebook users will soon come to know and probably-not-love look like they’re going to be big business for the world’s largest social network. Barron’s points us to the latest research note from Topeka Capital analyst Victor Anthony, who projects that Facebook stands to make up to $900 million a year in additional revenue from selling space for video ads on its website. When you combine this revenue with all the extra money Facebook looks set to make from selling ads over Instagram, then you can see we’ve come a long way from the days when analysts were worried that Facebook wouldn’t be able to properly monetize its huge user base.

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