As we noted in an earlier analysis, ATT’s new Sponsored Data program is a bold move that could end up being an absolute nightmare. With Sponsored Data, ATT will allow businesses to pay for data consumed by certain apps so that it won’t apply to users’ monthly data limits. While the benefits to marketers and enterprise customers are fairly straight forward (as are the benefits to ATT), the service also raises a number of concerns and flirts with the hot-button net neutrality issue. ATT has already drawn fire from one lawmaker and now it looks like the Federal Communications Commission has turned its watchful eye toward the carrier’s new toll-free data program. According to a report from The Wall Street
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