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Forget iTV. Set-top Maker Roku Launches its Own Smart TVs

06
Jan
2014

Amid a flood of new smart TV news at this years CES show in Las Vegas, veteran set-top maker Roku announced that its software will be integrated into products from smaller TV brands — Chinas Hisense and TLC to start with. (Though Roku representatives told us that more are coming.)  Instead of attaching one of Rokus hockey puck-looking set-top boxes (costing from $50 to $110) to get online video services like Netflix, Amazon Instant Video and Hulu, customers can buy a TV that presents the Roku home screen when they hit power on the remote.

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