Nest. Outside of the hardcore tech following, and maybe one level beyond that, no one on Earth had heard of this company prior to January 2014. It matters not. Google just agreed to pay $3.2 billion in order to bring Nest Labs over to Mountain View, and for those paying attention, the general consensus is significantly more positive than when Google decided to spend around four times that tally to buy Motorola Mobility. As in, a company that everyone on Earth has heard of. The times aren’t just changing… they’ve already changed. Why is it that Google’s purchase of Nest — a company that has produced but two notable pieces of hardware during its four relatively quiet years of existence —
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