If youre Google, the answer is easy: see what everyone in the world is interested in by tracking their search results, then write something about whatevers popular. During the Germany–Brazil World Cup game yesterday, Google let NPR into its newsroom to see how it chooses which trends it should share with the world. NPRs most interesting finding was that Google chooses to avoid negativity — avoiding, say, bringing up Brazils staggering loss, despite a wide interest in it. Were also quite keen not to rub salt into the wounds, Google producer Sam Clohesy tells NPR, and a negative story about Brazil wont necessarily get a lot of traction in social. Instead, Google chose to share this through Twitter and other social channels after the game:
Comments are closed.
