And for GoPro, it took one failed startup attempt and multiple wipeouts face-first into the ocean. GoPro was born out of necessity Unlike so many great inventions that have happened by mistake, GoPro was born out of necessity. Fresh from Funbug, a failed gaming and marketing startup, GoPro founder Nick Woodman did what any self-respecting entrepreneur would do, and went on a surfing trip halfway across the world.
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