Amazon’s Mayday customer service feature introduced last year is one of the company’s inventions that was highlighted in Jeff Bezos’ recent letter to investors. The executive happily proclaimed that the service is a success, but in doing so, he also revealed some of the crazier things people contact Amazon customer care for with the company’s Mayday service. “Nothing gives us more pleasure at Amazon than “reinventing normal” – creating inventions that customers love and resetting their expectations for what normal should be. Mayday reimagines and revolutionizes the idea of on-device tech support, Bezos wrote. “Tap the Mayday button, and an Amazon expert will appear on your Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you