Instagram CEO Kevin Systrom has repeatedly emphasized that a big focus for the company is to keep the standard really, really high for its first ads — something Facebook and mobile ad networks like AdMob perhaps missed the boat on. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like share experiences and find beauty everywhere. The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users. A Chobani photo Instagram highlights in its book (left) versus Instagrams Michael Kors photo ad (right)
Instagram teaching ad-makers how to be less square
11
Feb
2014
Comments are closed.
SUNDAY, FEBRUARY 23, 2025
WHITE PAPERS
Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...
ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...
Latest Comments
-
04. 05. 2013 00:51 -
28. 03. 2013 13:30 -
27. 03. 2013 17:21