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Intel trims marketing staff ahead of new chief’s arrival

14
May
2014

By Noel Randewich SAN FRANCISCO (Reuters) – Intel Corp is shedding jobs in its marketing department ahead of the arrival of new chief marketing officer Steven Fund, who the struggling chipmaker is betting will restore some shine to its brand. Marketing vice presidents Kevin Sellers and Nancy Bhagat, who would have reported to Fund, are also leaving the chipmaker, the two sources said. CEO Brian Krzanich said during an online Reddit discussion in February that Intel needed to revamp its marketing to get back some of its \coolness.\ Morale among many on the marketing team is at an \all-time low\ and contributed to some employees decisions to leave, one of the sources told Reuters. The chipmakers marketing department has struggled over the past year or two to captivate consumers with new ultrathin laptops and two-in-one tablets.

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