Depending on execution, parody can be one of the best or worst ways to get a message across. Today, weve seen examples of both lambasting Amazon Prime Air, the companys new plan to use drones to deliver packages to your door. Twitter reacted with the usual mix of humor, disdain, and nitpicking, while one of Amazons regional rivals has created a parody video. Waterstones is one of the UKs largest booksellers, and has unsurprisingly been affected by Amazons international success.
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