By Noah J. Nelson (@noahjnelson) YouTube CEO Susan Wojcicki told the crowd at the annual VidCon gathering of online video fans and creators something they wanted to hear yesterday: that the 800-pound gorilla of video was getting into the crowdfunding business. Wojcicki announced Fan Funding, a pilot program now being used by a few YouTube creators that will allow viewers to tip the makers directly in any amount up to $500. This puts the video service in a similar, if not the same, business as crowdfunding sites like Kickstarter, IndieGoGo and Patreon. …
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