Apple is bringing its iTunes music festival to the United States for the first time. For five nights during SXSW this March, Apple will be streaming concerts live from Austin, with performers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, and ZEDD. The iTunes Festival has been a regular event in London since 2007. The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers, Eddy Cue, Apples iTunes chief, says in a statement.