The next thing you know, Morpheus is inexplicably in the back seat of a Kia, singing Puccinis Turandot and ruining college-aged memories of the transformational sci-fi thriller that blew your mind out of your skull. There is something uniquely disheartening about Morpheus running his hand over the plush leather and telling you that this is what [luxury] feels like. And its not the first time advertisers have gone to the Matrix well: Agent Smith was just cut a check by GE not long ago.
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