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Morpheus jacks into the Matrix to shill for Kia in upcoming Super Bowl ad

14
Jan
2014

Kia has enlisted Laurence Fishburne to reprise the role of Morpheus in its upcoming Super Bowl ad. According to plot details released by Kia, a couple will find themselves face-to-face with Morpheus at a valet stand, where the cyberpunk prophet will present them with two keys — all reminiscent of the characters classic red pill / blue pill scene wherein he gives Neo the choice of staying in the Matrix or seeing the real world. Should they choose wisely, Kia writes, their perception of luxury — and Kia — will never be the same again. It all sounds more than a little bizarre (and perhaps a little offensive depending on the audience), but viewers will have to wait until February 2nd to weigh in.

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