McDonalds says its newest mascot is intended to inspire good eating habits in children — but its launch today on Facebook and Twitter seemed primarily to inspire dread in the restaurant chains customers. Happy, an anthropomorphic Happy Meal with an improbably large mouth and the Golden Arches implanted into his brain, debuted on social media today to a chorus of screams. For some, McDonalds had managed the unlikely trick of discovering a mascot more disturbing than a child-loving clown. Nightmare food, offered one John Estey.