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Microsoft finds a hilarious way to market a game you’re not supposed to know is coming to Xbox One

05
Sep
2014

Unless you’ve been paying close attention, you might be convinced that Destiny is a PlayStation 4 exclusive. This couldn’t be further from the truth — in fact, Bungie’s highly anticipated FPS is launching on PS3, PS4, Xbox 360 and Xbox One next week, but because of an advertising deal between Activision and Sony, Microsoft has been prohibited from promoting the game for its consoles. But rather than accept its fate, Microsoft has found a clever way to let everyone know that Destiny will be coming out on Xbox One as well. Meet Destiny, the new fragrance by Xbox. Ok, so this isn’t a real fragrance, but it is a way for Microsoft to advertise for Destiny without upsetting Bungie, Activision or Sony in the process.

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