Kia has enlisted Laurence Fishburne to reprise the role of Morpheus in its upcoming Super Bowl ad. According to plot details released by Kia, a couple will find themselves face-to-face with Morpheus at a valet stand, where the cyberpunk prophet will present them with two keys — all reminiscent of the characters classic red pill / blue pill scene wherein he gives Neo the choice of staying in the Matrix or seeing the real world. Should they choose wisely, Kia writes, their perception of luxury — and Kia — will never be the same again. It all sounds more than a little bizarre (and perhaps a little offensive depending on the audience), but viewers will have to wait until February 2nd to weigh in.
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