Frame from a YouTube video on neknomination The Irish Mirror calls it sickening online drinking craze, and thats factually correct. Nekominate, also known as neck and nominate, is a game thats growing in popularity in Australia, the UK and parts of Europe where someone posts a video of themselves doing something stupid or dangerous and then nominates another person to stick his or her neck out and do likewise. Im actually taking liberties with the the term. On Facebook its defined as neck your drink, nominate another. Im hearing that the game is starting to take up residence in
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