On todays earnings call, Netflix CEO Reed Hastings joked that HBO CEO Richard Pleplers HBO Go password is Netflix bitch. The joke points to the growing rivalry between the companies; Netflix has been aggressively gunning for HBOs content quality and mindshare in recent years with its own original programming and competitive features. Taking a page from Netflixs indifference to account sharing, Plepler told BuzzFeed last Friday that the company doesnt mind if customers share their HBO Go passwords.