Nobody wanted to buy segways, but a deadly new copper bullet “designed to take out all your vital organs” has completely sold out. The R.I.P., which is being marketed as the “last round you’ll ever need,” “travels at 1265 feet per second and enters a target with devastating force,” an advertisement says. Bullets that expand inside their targets—or hollow-point bullets—are nothing new; It’s nice if G2 wants to help women defend themselves, but there’s something about the the bullet’s marketing that’s a little too bent on glorifying its destructive power—like, they named it R.I.P. Plus, these promotional videos on the company’s website seem to be target less towards women worried about home intruders, and more towards gun enthusiasts who like watching stuff get blown up.