UK Apple TV owners can now access live sport following the launch of a Sky Sports app from Now TV. Already available on smartphones, tablets, consoles and its own set-top box, Now TVs Sky Sports Day Pass lets owners of Apples set-top box access 24 hours of coverage from Skys six sports channels for £9.99. Although Netflix and Apples own iTunes Movies channels are live on Apple TV, Sky has not yet brought its own film and entertainment offerings to the platform.
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