After teasing that it had something special to announce at CES 2014, the smartwatch pioneer delivered on its promise by unveiling the second generation of its signature device. Made of stainless steel, the new smartwatch will be sold at a price that defies all competition: $249, with shipping to any destination included. The first Pebble Steel smartwatches will ship on January 28, just as Pebble launches its own app downloading platform. The announcement of the Pebble Steel, which has a more high-end design than its predecessor, came on the heels of a similar reveal from competing smartwatch maker Metawatch.