Among the announcements Sony dropped during Kaz Hirais CES keynote, the Life Space UX project seemed to be most outrageous, pushing an entirely new vision for projectors. We checked out the companys CES demo booth and found out it actually goes even further than that. The prototype 4K Ultra Short Throw Projector shown on stage and in the demo is expected to cost between $30,000 – $40,000 when it launches later this year.