Despite never-ending complaints about its irritating and sometimes glitchy authentication process, TV Everywhere — which lets cable customers stream TV content on smartphones, tablets, set-top boxes, and in the browser — is doing tremendously well. You may not recognize TV Everywhere by its industry-wide branding, but if youve ever used apps like HBO Go, Watch ESPN, Watch ABC, or FX Now, youre supporting the cause. Cable provider offerings like Comcasts Xfinity TV, Time Warner Cable’s TWC TV, and Cablevisions Optimum app are also part of TV Everywhere. Netflix and Hulu Plus obviously arent included, as theyre both premium services that require no cable subscription.