New evidence from the second U.S. Apple vs Samsung patent lawsuit has revealed that Samsung was somewhat afraid of starting a clear, full-fledged anti-iPhone marketing campaign in 2011 – a move which actually proved to be detrimental to Samsung’s success in the mobile business. However, the death of Steve Jobs provided Samsung the “best opportunity to attack iPhone,” according to a highly confidential email exchange between Samsung execs presented as evidence in the trial and obtained by AppleInsider. The email exchange presents a conversation Samsung execs had around the announcement of the iPhone 4S, unveiled during an Apple event on October 4, 2011. A day later Apple’s co-founder and former CEO passed away. Michael Pennington, then Samsung’s vice president of sales
Steve Jobs’ death ignited Samsung’s anti-iPhone marketing fire
16
Apr
2014
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