Using Google’s “don’t be evil” slogan in articles criticizing the technology giant’s hunger for private data is a pastime tech bloggers and journalists have long since worn out. Yes, we know Google is an advertising company. Yes, we know nearly every single product and service in Google’s massive portfolio is used in part to collect personal data from the company’s massive user base. Yes, we know that data is then used to build profiles of each Google user. And yes, we know those profiles are used to serve targeted advertisements. Advertising is Google’s business, and business is good. Google’s net income came in at about $3.4 billion last quarter on massive revenue totaling $16.9 billion. Because advertising is Google’s core means
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