Apple customers are fanatically loyal and one way that Apple keeps them that way is by offering terrific customer service at its retail outlets. Business Insider has talked with Carmine Gallo, who has just written an entire book on Apple’s customer service called The Apple Experience, and he dishes some interesting information about how Apple makes its retail experience as pleasant as possible. And you’ll be amazed to know that, unlike Comcast, it doesn’t involve constantly trying to upsell the customer on services they don’t need. THE ANTI-APPLE: Comcast employees explain why their customer service is so terrible The key thing to take away from the interview is that Apple employees are taught a system under the predictable acronym of A.P.P.L.E. that gives
The anti-Comcast: Apple’s secrets to making you a happy customer
09
Sep
2014
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