Amazons first phone is finally here. But what makes it such a curious little device isnt all that (lackluster) 3D, head-tracking stuff; its Firefly, the companys new visual search engine. Amazon may have been born unto the internet as a modest bookseller, but its now become a services company: Theres the Kindle Lending Library for e-books, plus streaming services like Amazon Instant Video and Prime Music.
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