You arent the only one whos sick of sitting through a lengthy display of movie trailers before a film: theater owners are now pushing studios to make trailers shorter too. According to Deadline, the National Association of Theatre Owners (NATO) released a new set of voluntary marketing guidelines today that recommend trailers run no longer than two minutes — 30 seconds shorter than what most currently run. The guidelines apply to films released from October 1st onward The new guidelines also hope to stop viewers from pulling out their phones in the theater. Deadline reports that NATOs new guidelines recommend against prompting viewers to respond to a trailer by visiting a website or entering some type of code.
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