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This Romanian Borat Should Be Every Startup’s Pitchman

27
Nov
2013

Heres a way to sell an app: Find the right guy to pitch it.Cristian Balint, a Romanian actor, provides offbeat charm in thisgoofy spot (above) for a ranking game called Proust. Playerscompare their favorite things, such as love interests or even typesof Jesus, and celebrate their like-mindedness or dismiss each otherfor their lack of taste. From the moment Balint declares thatPassing judgment can be enjoyable and rewarding, he hooks you.Mother New York, the agency behind the spot and a co-developer ofthe mobile app, told The Huffington Post that Balint showed up at

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