Apple on Wednesday released two new iPad Air ads part of the company’s new “Your Verse” iPad campaign. The clips follow last week’s 90-second iPad ad, whose voice-over consists of a Robin Williams’ monologue from the “Dead Poets Society” movie in which he’s quoting Walt Whitman’s “O Me! O Life!” poem. In similar fashion, the two new shorter ads – titled “Sound Verse” and “Light Verse” – show the iPad being used in a variety of day-to-day activities, with only the ending of Whitman’s poem being delivered by both commercials: “That you are here – that life exists and identity, That the powerful play goes on, and you may contribute a verse.” In addition to releasing ads based on Whitman’s
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