But today, VSCO Cam is joining the social fray with version 3.0 for iPhone, which introduces a feed of your friends photos edited inside the app. When I spoke with VSCO co-founder Joel Flory back in August, he said that VSCO Cam was for editing, and Instagram was for connecting with others around photos. Apparently, Flory changed his mind — but dont worry, hes done it without changing VSCOs tune. VSCO 3.0 is social, but that doesnt mean its competitive like Instagram, where users add dozens of hashtags to their photos in hopes of increasing their likes and followers.
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