ATT has been billing its potential “sponsored data” initiative as a big win for its subscribers, since it will let them consume data from their favorite websites and apps on an unlimited basis as long as those apps and websites “sponsor” their data by paying ATT a fee. However, GigaOM’s Antonios Drossos makes a compelling case that schemes such as this are even more of a threat to the open Internet than even the Federal Communications Commission’s heavily criticized plan to allow ISPs to create Internet “fast lanes” where big companies can pay to have their data delivered more quickly than over the standard Internet. Why is “sponsored data” such a terrible idea? As Drossos explains, it could give established companies a
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