Even though the acquisition still hasn’t been announced, the Beats deal is apparently very much in the picture and appears to be a critical move for Apple’s business, TechCrunch has learned. Speculation has run wild surrounding Apple’s reasoning behind a major $3.2 billion Beats purchase, but the publication appears to have learned exactly what Beats brings to the table for Apple. Apparently, Apple wants Beats both for its executive team and also for its Beats Music streaming service, which would help iTunes make a smooth transition to a streaming oriented business model. A source told TechCrunch that Apple wants Dr. Dre and Jimmy Iovine, and the deal is happening even though it was “close to falling apart multiple times.” “They want Jimmy and they want
Why the Beats deal is still happening and is critical to Apple’s business
23
May
2014
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