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Why Windows Phone cannot rebound

02
Jul
2014

The latest Kantar Worldpanel numbers for smartphone market share may not be surprising, but they are grim indeed for Microsoft. In the heart of the Windows empire in the United States, Windows Phone’s market share dropped from 4.7% to 3.6% between May 2013 and May 2014. In Germany, the decline was from 6.2% to 5.9%. In Brazil, the share remained flat at 5.5%. In China, Windows Phone saw a collapse from 3% to o.6%. This may seem like just another spring, a season among others. But look closer — we are in fact witnessing the final hope for any meaningful future for Windows Phone being snuffed out. First of all, in 2013 Windows Phone did have some momentum in emerging markets and

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