The Latest in IT Security

75% of consumers prepared to ditch brands hit by ransomware

05
Jul
2023
75% of consumers prepared to ditch brands hit by ransomware

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As 40% of consumers harbor skepticism regarding organizations’ data protection capabilities, 75% would shift to alternate companies following a ransomware attack, according to Object First.

Consumers request data protection

Furthermore, consumers request increased data protection from vendors, with 55% favoring companies with comprehensive data protection measures such as reliable backup and recovery, password protection, and identity and access management strategies.

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