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If you try to purchase a new appliance these days, there is a good chance you will be guided toward the most up-to-date, state-of-the-art, smart appliances first. Whether you are in the market for a new dishwasher, fridge or even toaster, the chances are there is an internet-enabled device waiting to target you, but why the increase in IoT (internet of things)? Do we really crave every item in our houses to be smart, or do these companies have something a little more sinister up their sleeves where they actually just make things smart in order to learn more about us?