With the new Priv slider Android smartphone going on sale Friday for $699, BlackBerry is chasing mainly after enterprise users who want a hard keyboard in addition to a touchscreen and who want access to Google apps and the Chrome browser, analysts said.
“All in all, it’s a bold move for BlackBerry and keeps BlackBerry relevant as they are struggling with market share,” said Ramon Llamas, an analyst at IDC, in an interview.
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