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Verizon Wireless settles FCC complaint about supercookie tracking

08
Mar
2016
Verizon Wireless settles FCC complaint about supercookie tracking
Image Credits: TechnoBuffalo

Image Credits: TechnoBuffalo

Verizon Wireless, in a settlement over its use of so-called supercookies to track mobile customers, will notify them about its targeted advertising practices and will obtain their permission before sharing personal identifiers with third parties.

The company, in its settlement with the Federal Communications Commission, will also seek customer permission before internally sharing information gleaned by tracking its mobile customers using undeletable supercookies, the agency said Monday. The company will also pay a US$1.35 million fine for its use of the unique identifier headers, called UIDH or supercookies.

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