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As businesses seek technology solutions that help us prepare for a new post-pandemic normal, cloud adoption rates continue to rise. In fact, according to research, 67% of all companies plan to adopt at least one new cloud technology by 2023.
Spiceworks Ziff Davis (SWZD) studies revealed there are groups of key stakeholders that influence or make decisions about cloud technologies within each organization — known as the “buying collective” — generally composed of IT decision makers (ITDMs) and business decision makers (BDMs). ITDMs are gatekeepers that determine technology needs on the front end, evaluate and compare solutions, and advise on purchase decisions before handing it off to BDMs for final approvals.
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