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French Ad Tech Firm Fined 40M Euros for GDPR Violations

French Ad Tech Firm Fined 40M Euros for GDPR Violations

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The top French privacy regulator has imposed a fine of 40 million euros against a Parisian advertising technology company for its use of website tracking cookies and failure to process users’ personal data in compliance with privacy laws.

Criteo specializes in behavioral advertising by tracking users’ internet activities for ad personalization. An investigation by the National Commission on Informatics and Liberty – known as CNIL – found the company’s cookie policy and its data processing requirements violated the General Data Protection Regulation.

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