Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg, popularly known as “the Godfather of CRM”, the battle for customers has gone from competing against other competitors to competing for customer’s attention. Marketo’s CMO, Sanjay Dholakia noted that this change, coupled with the fact that the way people buy has changed, is forcing marketers to rethink the way they market and the tools they market with.
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