Apple has moved the development of more of its TV advertisements in-house, according to a new report. Citing sources, Bloomberg says the companys hired away a pair of key employees from its go-to outside ad agency Media Arts Lab, one of whom now runs an internal team that develops advertisements. Apple was unhappy with its outside agency Bloombergs report follows one of the most revealing pieces of evidence unearthed during the second patent trial between Apple and Samsung, that Apple was unhappy with its outside ad agency. As part of its case, Samsung pulled up an email correspondence between Apple marketing chief Phil Schiller and creative agency TBWACHIATDAY, where Schiller had forwarded a Wall Street Journal article titled Has Apple Lost Its Cool to Samsung. Schiller told the agency we have a lot of work to do to turn this around, something that prompted an apologetic and hurried response from then-president James Vincent.
Apple said to be moving TV ad development in-house
05
Jun
2014
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