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Beyond cute cats: How BuzzFeed is reinventing itself

23
Feb
2014

By Jennifer Saba NEW YORK (Reuters) – BuzzFeed has come a long way from cat lists. This month one of its journalists was on the ground in Kiev reporting on the crisis in Ukraine, and last December it published an in-depth article on a Chinese dissident living in Harlem, New York. When Facebook Inc tweaked its News Feed filters in December to weed out low-quality stories and other content, many were waiting to see if it would hurt publishers including BuzzFeed, the leading purveyor of sponsored content on the Web. But that didnt happen to BuzzFeed, which continues to log impressive increases in readership.

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