The Latest in IT Security

FTC questions whether online ‘sponsored’ content is deceptive advertising

06
Dec
2013

The FTCs advertising rules strictly prohibit deceptive advertisements: ads that readers or viewers probably wont recognize as ads. Even if something is labeled native advertising or sponsored content, its placement or writing style can lead people to believe its part of the rest of the site. Participants in the workshop (called, naturally, Blurred Lines) touched on the practices of several sites known for their sponsored content or native advertising, including Mashable, The Huffington Post, and BuzzFeed. By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the information comes from a nonbiased source, said FTC chair Edith Ramirez.

Comments are closed.

Categories

SATURDAY, OCTOBER 16, 2021
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments